The Pillars Of Your Brand

The pillars are your main values. They are attributes that help define your brand. What do you stand for and what are your core values?

In branding, your pillars are your main values. They are the attributes that help define your identity. To identify your pillars, you must ask yourself what you stand for and what your core values are. Your pillars are not what you have to offer; they explain how you offer what you have. For example, you may offer years of sales experience, but your pillar could be offering an honest and authentic sales experience. Remember that there are no correct or incorrect pillars; they simply need to reflect your core values.

Ask yourself what you stand for and make a list of ideas. Then, choose the main values and link them to what your brand has to offer. It is best to begin branding with one or two pillars.

What are core values?

The principles of behavior which we hold most dear. Your core values will tell you what kind of legacy you will leave behind. Here are some examples of core values.

Accurate                           Friendly                 Resourceful

Action-Oriented                 Helpful                  Speed

Approachable                    Integrity                Sympathy

Attention to Detail             Joyful                    Synergy

Calm                                Kindness               Thoughtful

Cheerful                           Knowledge            Trustworthy

Consistency                      Motivation             Understanding

Creative                           Optimistic              Unique

Down-to-Earth                  Patience                Welcoming

Efficient                            Passion

Energetic                          Real

Enthusiastic                      Reliable