Understanding Personal Branding
What Is Personal Branding?
A personal brand is to providing a human experience that creates and builds customer trust and loyalty through delivering superior value. Personal branding is about providing value to your audiences and is a long-term strategy, which requires time, effort, passion, consistency, and commitment.
Your Value = Your Brand
To create a personal brand, you need to evaluate your strengths and weaknesses in order to determine the value you can provide customers.
Crafting a brand identity is how you want to be perceived by your audience and having a strategic plan, is how you deliver it.
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Personal Brand Identity (What you want to convey)
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Personal Brand Strategy (How you convey it)
A personal brand goes beyond solely using social networks. It requires the creation of both a personal brand identity and a strategic plan. These two must go hand-in-hand to have a unique personal brand in place. One cannot go without the other. When establishing your brand, it is essential that you create a brand identity, which is different from a brand image. A brand identity is what you convey to buyers and a brand image is how buyers perceive you.
Your ultimate goal, through personal branding and strategic methods, is to try to make these two, one and the same
