You are going to follow up with your customers anyways, why not follow up in a way that will make a positive impression and give the customer what they want. You will benefit from this because you are building an experience and providing value to your customer. Your customers are still searching and shopping for a vehicle so the question you should ask yourself is, “How can I provide enough value and build an experience that this customer wants to work with me over everyone else?”
Here are three simple and effective ways to follow up with your customer using video message.
- Customer just left the lot and has not bought a car.
Send a video message with the vehicle they just looked at right behind you. Thank them for coming out and allowing you to show them the vehicle. Let them know that you are there for them whenever they have questions. Make sure that when you are making the video message you click edit on the background website. Select VDP or you can enter the exact stock number, then press next. This is valuable because this will allow your customers to see the vehicle and all the information just one more time. You can also tell your customers in the video that if they click the blue see vehicle button it will take them to the vehicle page where they can see the vehicle one more time.
- List of customers that did not buy last month or previous months.
Make a standard video that can be sent to all. Let them know that you are checking on them and that you can still help them find the vehicle they are interested in. Encourage them to go to your website and look at all the vehicles you have. Let them know that you are excited to work with and for them to find the right vehicle.
- Customer Sets an appointment with you on the phone or in person.
First go to your website and find the vehicle they are looking at. Select the vehicle and press the Go VIP button. Enter your customers name and information and schedule the VIP test drive for them. Then you want to make a quick video with the vehicle the are interested in, behind you. Remind them who you are and that you have set their VIP test drive (Include the date and time). Tell them that you are excited to show them the vehicle and you will see them (Include date and time). Make sure that when you are making the video message you click edit on the background website. Select VDP or you can enter the exact stock number, then press next. This is valuable because this will allow your customers to see the vehicle and all the information just one more time. You can also tell your customers in the video that if they click the blue see vehicle button it will take them to the vehicle page where they can see the vehicle one more time.
