When you think about providing an experience for your customers that no one else will, what comes to your mind? Is it a great follow up method? The best customer service around?
When I was catering to my clients needs and helping them find the right vehicle for their families, I wanted to make sure that I provided this for my clients. Utilizing the tools Build-A-Brand offers I was able to provide that experience for my clients.
What tools did I use from Build-A-Brand to achieve this? Video Messaging. For example, if I got an internet lead, after talking to them over the phone and finding out what vehicle they were interested in, I would immediately go out and make a walk around video for them. I made sure that I tailored the video for them. I didn’t just send them my digital business card right away, that would be too intrusive. Plus, I had not even established report with them to ask them to download my web-based app on their phone. I then would go into my tool kit and send them a video message, attaching the vehicle from my inventory right behind the video, to both their email and cell number. Doing this I showed my future client that the vehicle was there, and I put a face with the name. Once they clicked out of the video they were on the page with all the specs of the vehicle they inquired about, all on my personal website. My website even gave them the option to set their own VIP appointment!
The second tool I would use was the review platform. After I would make the appointment and they agreed to take the vehicle home with them I would ask a simple question right before they went to finance, how was your experience with me today? After they replied I asked them if they would mind doing me a quick favor. They always said sure what is the favor. I then would ask if they would just complete a quick three question review for me that only took like five seconds to do. They always said yes. I would walk them through how I was about to send it to their phone. I would show them how to accept the text and fill the review out. Once they finished the review I would always tell them that after they get finished with finance we would take a quick photo with their new ride and then take like a ten second video talking about their experience. I called these #dashCAMdiaries. Once we took the photo and video we posted it to my website and my social media platforms. My clients would immediately get a text allowing them to share the awesome review they just finished for me, with the photo, on their social media platforms.
The last tool I would use from Build-A-Brand, of the many tools, in this situation would be the digital business card. I would always show them how they could easily contact me in the future to set their service appointments by downloading my digital business card to their phone. I showed them all the cool features that were made for them right at their fingertips. My clients loved this. They could easily chat with me, send me referrals, and even call me whenever they needed me!
I provided my clients with a fun, fast, friendly, and VIP experience that they could not find anywhere else. I did not sell cars. I sold my experience and provided my clients with the education, answers, and professionalism they have always sought after. Each experience was not just a one-time transaction, they were memories and the beginning of a great relationship.
